This musical will be created based on the different types of food that the Singapore Food Festival would be having. By having this event, it can give the audience an overview of what is there to look out for at the Food Festival and also the origins of these foods through a story and act. Furthermore, songs about these foods will be composed to make people remember about this event like how Dick's Lee's "Fried Rice Paradise" made an impact.
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| Source: Jeremyyew.com |
With this musical event holding in conjunction with Singapore Food Festival, these two events could come together to form as one by sharing resources such as the rental space, advertising and leveraging on one another's business capabilities such as in the arena of food and music to launch a mega-scale event that would be able to attract a larger crowd of visitor ship, as well as generating a higher sales and revenue coming from these two events.
In addition, both of these events have very similar themes that can be conjoint together under the umbrella of entertainment that serves the best of both worlds to the target audience. For an instance, one who attends the musical event may wish to have some light bites. By having this event held in conjunction with the Singapore Food Festival, this person can purchase food from the gastronomic selections of food from the culinary chefs at the Singapore Food Festival Village while enjoying the performance.
Furthermore, if this two conjunction events were to collaborate with MBS, it would further help MBS to generate revenue and visitor ship, as well as to further enhance the entertainment and events sector of MBS. Not only that, as MBS is typically known for holding arts-related event, with the Singapore Food Festival holding in conjunction with the musical event, MBS can then also be associated with something new besides the arts scene.
MBS can collaborate with these in conjunction events by providing an event space such as holding this musical event in the hotel's Sands Theatre which can be accommodated up to 4000 people, whereas for the Singapore Food Festival, it can be held at MBS's Event Plaza or the Expo and Convention Centre which are both within reach from the theatre.Besides collaborating with MBS, MBS could also be a presenting sponsor for this conjunction event. With two mega events collaboring with a reowned hotel in Singapore, the Singapore Food Festival in conjunction with the musical event will be a huge hit because a lot of brand awareness was created within these collaborations, which will hence also be a win-win situation for both parties.
This will also further strengthen Singapore as a travel and entertainment hub to be on par with other large scale events that Singapore already has such as the F1 Grand Prix Night Race and the Singapore Air Show. By having Singapore Food Festival holding in conjunction with this musical event, it also strengthens the identity of Singaporeans and social cohesion between them because some people may have an overlapping interest between food and music, so this might be an interest to them.
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