Event Marketing Mix: Price

Price

The last marketing mix that Singapore Food Festival 2012 is using would be their pricing strategies in collaborations with some of the programmes held there. 

Let us take one of the festival's program highlight, the Exclusive Gourmet Seafood Voyage @ Resorts World Sentosa as an example.

Source: Singaporefoodfestival.com.sg

There are three sets of mouth watering seafood buffet in this programme, namely the buffet at Fish and Crab Shack,

Source: Forums.vr-zone.com

Fiesta,

Source: Chope.com.sg

and Starz Restaurant

Source: Reserveit.sg

The usual price for this particular program highlight cost about $205 per pax. Singapore Food Festival has collaborated with Resorts World Sentosa and in conjunction to this event, Resorts World Sentosa has bundled up three different restaurant buffets into a value-added price of $108++ per pax. 

In addition to that, they are also offering a complimentary admission to The Maritime Experiential Museum and Typhoon Theatre.

Source: Flickr.com

This type of pricing strategy that Singapore Food Festival used is effective in contributing towards the success of the festival to a large extend. This is because this pricing strategy that Singapore Food Festival used can not only generate revenue from what consumers tend to buy and like, but it also helps to promote the sales of products consumers might not otherwise buy. With this, the company would be able to generate higher sales and revenue from this event, in which they would be able to help contribute to the success of the festival.