The third marketing mix is partnership. The role of a partnership is to support the event. The Singapore Food Festival 2012 has partnered up with Singapore Chef's Association,
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| Source: Singaporechefs.com |
Indian Restaurants Association Singapore and sponsors such as NETS Flashpay (main sponsor), Carlsberg, The Central, Pokka, Resorts World Sentosa, Ruiter Far East and Zonin. The reason why Singapore Food Festival 2012 has partnered up with the Singapore Chef's Association is because not only the Food Consultant of the Singapore Food Festival 2012 is the president of the Singapore Chef's Association, Chef Eric Teo, it is also because Singapore Chef's Association is the main support for food related events. Hence, with all these partnerships and sponsors for the Singapore Food Festival 2012, the event will be a success because not only do they support the event, but they also provide resources and services for the event.
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