Event Marketing Mix: Promotion

Promotion 

The fourth marketing mix that Singapore Food Festival is using would be Promotion (Communications). Promotion is a facilitating component in the marketing mix. 

The promotion that Singapore Food Festival is using would be advertising. Singapore Food Festival has advertised itself through the means of the Internet which I found was the most effective and efficient for the promotion of the Singapore Food Festival 2012. This is so because due to the advancement of technology and the trend of the digital age, it would be able to connect to a larger pool of target audience in a more cost efficient way. This is helped popularized by leveraging on news website such as Channel News Asia, Yahoo! News and also a customer review online food portal called hungrygowhere.com. 

By leveraging on these websites, it helps to target a larger pool of audience. With a larger pool of audience, it would bring in more sales and revenue for the event and hence, making Singapore Food Festival 2012 a success.